Peter FieldPeter Field is a fully qualified PGA Golf professional.
Learning his golf in Norfolk, after amateur success he turned professional aged 16. During his career Peter has gained experience with Geoff Huggett, John Jacobs,and Bernard Gallagher in Norfolk, Cambridgeshire, Hampshire, Essex, Surrey, Spain and Portugal finally returning to Norfolk in 1992. At 22 he became Club Professional at Swaffham Golf Club establishing a reputation as both a successful coach and prominent retailer. In 2005 Peter launched his online golf business
Now located to the Norwich Family Golf Centre NR9 5GA, Peter has seen further growth within the business . With the support of a specialist team of 6, Peter has been able to remain focused on offering fantastic value and choice within the new 3,500 sq ft retail store, as well as to continue his teaching , a passion that still burns strong.
Now fully focused on the every detail required to fully support customers wanting to truly develop their golf or get introduced to it, custom fitting in every respect is a major focus point .
Peter Field Golf Shop has secured a strong hold on both the retail market and online business.
Alex JaffreyAlex has worked within the industry for 10 years. Once he completed his work experience with Peter at Swaffham GC he moved into a part time position whilst studying a National Diploma in Sports and Exercise Science at City College Norwich.
Once Alex passed his college course he decided to take on a full time position at Peter Field Golf Shop. Over the 10 years here Alex has developed many skills within the golfing industry and managerial side of running a successful Golf shop. Without doubt his knowledge of the industry is exceptional and his dedication to the business have proved invaluable.
Having played a very high standard of youth football, Alex was also a regular face in the junior County Golf squad for 6 years and continues to play single figure golf.
In addition to ongoing training within the industry, Alex has achieved national recognition in Customer Service and qualified with the Chartered Institute of Marketing.
Over the years Alex has seen how technology has developed in the golfing world. From golf balls, golf clubs, to technical fabrics in golf clothing and the new launch monitors which are used to custom fit and analyse golf clubs.
As technology has progressed within the industry Alex has embraced the changes and continued to develop his knowledge and understanding of custom fitting.
Since our first launch monitor back in 2009 to the recent addition of TRACKMAN 4 Alex has a very thorough understanding of custom fitting. Aided by the regular training offered from all major manufacturers. His years of experience using launch monitors have moulded a style of golf club analysis sessions that offer both detail and a relaxed experience Alex is a recognised club fitting technician for Callaway, Mizuno and Ping and Titleist and he is currently studying towards becoming a Trackman Certified Operator.
“I really enjoy working with customers who want to get the most out of their golf and the equipment which suits them best. Straight and long is my theory.”
When Alex isn’t at work you will find him; either on the golf course (weather depending), on his bike or in the gym.
PGA Assistant Professional
Rob WilkinsonRobert Wilkinson is the PGA Assistant Professional at Peter Field Golf.
Robert has worked within the business for 5 years. Having demonstrated a fantastic knowledge and interest in the game, Robert has clearly proved to many in the industry that his determination to become one of the best custom fitting specialists amongst his peers is soon to be achieved.
Robert is a qualified club fitting technician with Callaway, Titleist, Odyssey and Mizuno and with product knowledge second to none attention to detail and fine tuning are clear to see and enjoyed by those who have experienced his work.
Along side this, Robert has been actively involved in customer service support. Having successfully completed a B-TEC National Certificate in customer service, as well as a nationally recognised marketing qualification, Robert has continued to develop his knowledge.
This is paying dividends alongside his PGA training at the Belfry. Still focused on his own game, Robert is now enjoying golf with in the Professional ranks. As a second year Professional he is embracing this competitive arena.
Custom fit specialist
James WingJames has worked in the golf industry since he left college, and has been working for Peter Field Golf for 2 years. Previously working for a National golf retail chain,James has brought great insite and knowledge to the business.
James is a fully qualified custom fit specialist,recognised by Mizuno, Odyysey,Callaway,and Titleist although his main roles within the business are stock control and direct sales, his experience has proved vital in the transition to the new store.
Golf has always been a passion for James; he has enjoyed playing since he was 7 years old. At College James studied the BTEC National Certificate in Sports Performance and Excellence, specialising in golf; this not only improved his playing ability but also gave him great insight into the business world within golf. Alongside this qualification, he also gained a BTEC in Customer Service.
James has been a member at Glen Lodge Bawburgh Golf Club, Norwich for 10 years, enjoying some great times including in 2008 when he was given the Captaincy of the Junior Squad. He currently has a handicap of 8 and has ambition to become a Teaching Professional within the next few years. His ideal four-ball to play alongside himself would be: Tiger Woods, Jack Nicklaus, and Adam Scott.
Hi Peter Field Golf Shop,
The girls thoroughly enjoyed their time with you last week and when they were collected by their parents they asked if they could come back again. The leaders were very impressed with the organisation of the lesson and the evening. We would like to give a special mention to Alex as he was very professional and he communicated really well with the children at a suitable level.
At our meeting this evening I asked the girls to give you some feedback.
Here are some of their quotes………….
“It was fantastic fun,” Alisha
“I liked the activities and games,” Molly
“It was Kung Fu Panda legendary and awesome,” Hannah
“It was fun, amazing and challenging,” Isabelle
We all enjoyed ourselves so much that we have vowed we will return!!! we will recommend your lesson to the other Scouting and Guiding units in our area.
From 3rd Long Stratton Brownies
Lewis graduated from the University of East Anglia in 2016 with a first-class honour in Physical Education, specialising in Performance Analysis. This has provided us with a new skill set in the analysis of data when using both Trackman4 and flight scope for both custom fitting and Golf lessons.
Lewis is Trackman certified having completed his Trackman University Level 1 criteria.
This, alongside his background in performance analysis means he can provide a depth and clarity of the data offered during custom fitting.
Only playing for 4 years, the left hander has improved dramatically under the watchful eyes of Rob and Alex.
His goal is to progress lower into single figures this year and to keep enjoying the game. His dream 4 ball would be Tiger Woods (in his prime!), Rory Mcilroy and Phil Mickelson playing at Augusta National.
“I enjoy working with colleagues who are passionate about golf and are willing to share their expertise to everyone. It is also rewarding to see customers getting the most out of their golf through our bespoke custom fitting service.”