Peter Field is a fully qualified PGA Golf professional.
Learning his golf in Norfolk, after amateur success he turned professional aged 16. During his career Peter has gained experience with Geoff Huggett, John Jacobs,and Bernard Gallagher in Norfolk, Cambridgeshire, Hampshire, Essex, Surrey, Spain and Portugal finally returning to Norfolk in 1992. At 22 he became Club Professional at Swaffham Golf Club establishing a reputation as both a successful coach and prominent retailer. In 2005 Peter launched his online golf business
Now located to the Norwich Family Golf Centre NR9 5GA, Peter has seen further growth within the business . With the support of a specialist team of 6, Peter has been able to remain focused on offering fantastic value and choice within the new 3,500 sq ft retail store, as well as to continue his teaching , a passion that still burns strong.
Now fully focused on the every detail required to fully support customers wanting to truly develop their golf or get introduced to it, custom fitting in every respect is a major focus point .
Peter Field Golf Shop has secured a strong hold on both the retail market and online business.
Alex Jaffrey is the store Manager at Peter Field Golf Shop.
Alex has worked within the business for 7 years. From his work experience and part-time Saturday job at Peter’s first shop, Alex has developed his skills extensively.
Having played a very high standard of football, he was also a regular face in the Junior County golf squad for 6 years. His business acumen was clearly driving his progress. In addition to on going training within the industry, Alex has achieved national recognition in both customer service and qualified with the Chartered Institute of Marketing.
Alex has been developing both the level of service offered and customer experience, along with our on going marketing strategy. Since the business has grown and the store opened in Norwich, Alex’s promotion to Manager has supported this growth and focus on customer service and specialist custom fitting.
Aside of all these responsibilities, Alex is still very much involved in custom fitting within the day to day business and as such is a recognised club fitting technician for Mizuno, Titleist,Odyssey and Callaway
PGA Assistant Professional
Robert Wilkinson is the PGA Assistant Professional at Peter Field Golf.
Robert has worked within the business for 5 years. Having demonstrated a fantastic knowledge and interest in the game, Robert has clearly proved to many in the industry that his determination to become one of the best custom fitting specialists amongst his peers is soon to be achieved.
Robert is a qualified club fitting technician with Callaway, Titleist, Odyssey and Mizuno and with product knowledge second to none attention to detail and fine tuning are clear to see and enjoyed by those who have experienced his work.
Along side this, Robert has been actively involved in customer service support. Having successfully completed a B-TEC National Certificate in customer service, as well as a nationally recognised marketing qualification, Robert has continued to develop his knowledge.
This is paying dividends alongside his PGA training at the Belfry. Still focused on his own game, Robert is now enjoying golf with in the Professional ranks. As a second year Professional he is embracing this competitive arena.
PGA Assistant Professional
Alastair Buttolph joined the business 2 years ago in preparation for the store opening in Norwich. During his first 3 months Alastair spent extensive time with all of our suppliers gaining knowledge that has proved key to the success he has achieved here.
Having brought with him 15 years experience working with both regional and national businesses, Alastair’s transition to Custom Fit Specialist has been seamless. With a golfing pedigree that includes qualifications in sports science and bio-mechanics, and the EGTF Professional Coaching badge, Alastair’s love and passion for the game are clear to see.
Currently playing off 7 and a claim to fame of succeeding his aim of Club Champion in 2005, within 12 months of starting to play, his drive and determination are clear to see in his work. With an already comprehensive understanding of the industry, Alastair is fast becoming recognised for his expertise and knowledge in custom fitting. This is a service offered on all clubs from putters to drivers here at the Norwich store.
Custom fit specialist
James has worked in the golf industry since he left college, and has been working for Peter Field Golf for 2 years. Previously working for a National golf retail chain,James has brought great insite and knowledge to the business.
James is a fully qualified custom fit specialist,recognised by Mizuno, Odyysey,Callaway,and Titleist although his main roles within the business are stock control and direct sales, his experience has proved vital in the transition to the new store.
Golf has always been a passion for James; he has enjoyed playing since he was 7 years old. At College James studied the BTEC National Certificate in Sports Performance and Excellence, specialising in golf; this not only improved his playing ability but also gave him great insight into the business world within golf. Alongside this qualification, he also gained a BTEC in Customer Service.
James has been a member at Glen Lodge Bawburgh Golf Club, Norwich for 10 years, enjoying some great times including in 2008 when he was given the Captaincy of the Junior Squad. He currently has a handicap of 8 and has ambition to become a Teaching Professional within the next few years. His ideal four-ball to play alongside himself would be: Tiger Woods, Jack Nicklaus, and Adam Scott.